Indie Author Tip: Why You Need to Run the Numbers

Running the numbers on your business is tedious and boring but it can make a huge difference to the business of writing. Maggie Steifvater recently wrote some fantastic tweets about how number crunching determines what she writes, because at the end of the day what we create as artists and writer’s also needs to be marketable. Crunching sales numbers is vital to understanding if what you’re writing is marketable, especially as fads change.

I want to spend my time writing, not marketing and crunching numbers. But as an Indie Author its one of the things I need to do. It is always a good feeling when you check your store stats and see that you’ve sold books or a giveaway has generated a lot of movement, and it’s always a downer when sales peter off. Either way it is important to look at the final numbers once in a while. It’s something I put off for some time, but I finally did it on the weekend. I learnt some valuable things so let’s talk real figures for a moment.

Across my entire range of books, since I published The Kingston Chronicles in June 2017, I have moved over 600 books across all my channels. That’s no where near a “successful” number, especially when you consider that most of these “sales” (roughly 88%) were free promotions on online channels. But it does tell me something insanely important for me to know: there is genuine interest in what I’m writing, and that on some level I’m reaching my target audience (or at least an audience).

As an Indie Author you need to know this. In comparison if I’d only moved say 10 books since I’d first published anything, it would indicate that whilst my family is supportive, I’m either not succeeding at my advertising strategy or there’s a problem with my content (content problems can either be interest based or quality based). Either way you need to fix it if you want to be more successful in the future. There’s no point continuing to do things the way you’re doing them, if they don’t work.

Furthermore, by running the numbers I can assess which sales channels are working for me and which ones aren’t. It gives me data to make informed choices about how to improve my reach and perhaps which channels I might be wasting my time in. I work a day job as well as doing my indie author thing. I don’t have time to waste on something that isn’t working.

For a little more context let’s break that 600+ number down a little more. I currently share my books with the world across three basic platforms: Amazon, BookFunnel, and physical sales direct to the reader through books in physical stores and my personal appearances. For the sake of this article, I will focus on the digital sales numbers.

So, what are the numbers?

I’ve sold 69 paid copies of my books and given away and 517 free copies.

406 of these sales (paid and free) moved through Amazon.

151 free copies moved through BookFunnel (largely The MacKay Chalice, which you receive for free by joining my newsletter).

10 free copies have been given away through Goodreads (I wrote more about how Goodreads Giveaways work HERE and I plan to write another article on the subject now that I’ve had some time to assess how it may have affected my sales).

These figures tell me Amazon and BookFunnel are sales engines its worth me investing time in. It also tells me doing a Goodreads Giveaway didn’t really work for me. This year I’m looking at taking my books “wide” (which means selling digital copies in multiple places rather than just Amazon). When I run the numbers again in a year or so, I’ll hopefully be able to see if that was a successful venture. Indie Authoring and marketing strategies are largely trial an error so taking time to look at the numbers and see what’s working and what isn’t is key to moving forward in your career.

What else has running these numbers taught me? On average I’ve sold 122 books a year. I might not have made my costs back considering most of these were free, but it’s nice to know. Sometimes you don’t sell anything for months at a time. When that happens its easy to feel like you’re wasting your time or you’re never going to make it. Having solid numbers behind me tells me I’ve accomplished something, and that I should be proud.

It’s also taught me that The Kingston Chronicles series is considerably more popular than The Lady of Zion series. Now there are two reasons this could be. Firstly, until quite recently I haven’t been actively advertising The Lady of Zion, and secondly, The Lady of Zion can be a little controversial in the opinions held by some characters, and is not going to be everyone’s cup of tea. Now if I’d been actively advertising/promoting The Lady of Zion as much as I had been The Kingston Chronicles this data has the potential to tell me something else. It could have told me that people just don’t like The Lady of Zion series, and it wouldn’t be worth my time to pursue spin off books once the immediate series had finished. It would indicate that pursuing The Kingston Chronicles and its planned spin offs (or books like them) would be a better use of my time.

 So, if you haven’t been checking your numbers I highly recommend you do so. It will help you plan better for your profession future, allow you to set realistic goals, and give you an idea of which steps to take to progress. If you are paying for advertising services and can make correlations between where you spend your money and how it affects your sales, you can make smarter choices to save money, or invest it more wisely. How’s the saying go? “It’s a dirty job but someone has to do it”.

Indie Author Tips: What is Success

Last week I touched on avoiding burnout and how the key to avoiding burnout is the work-life balance. I also touched on the pressure modern society puts on people to “succeed” regardless of their career or vocation.

But what exactly is “success”? How do we quantify it? We certainly don’t hesitate to say when other people are successful (Taylor Swift, Jameela Jamil, Beyonce). But when it comes to ourselves we hold back. Feelings of success are often short lived, or the bench mark moves. So I wonder, how many people that you think are successful, think of themselves as such?

Some profession have clear markers for “success”. Lawyers consider making partner a success. Doctors in a hospital might consider becoming the head of their department “success”. Artistic careers have less obvious markers.

When I was younger I dreamt of the future and wanted to be successful as a writer. I had no idea what that would look like. None of my family are professional writers (though there are a lot of published poets) so I couldn’t look at someone, at their career path, and go “that’s the benchmark for success”, having a best selling book published, or making a million dollars for example.

Having benchmarks is not a bad thing. It gives you something to strive for. It gives you a road map. But sometimes it also blinds us to the “little successes” along the way. As a writer if you wait until you’re a household name to consider yourself “successful” you’ll miss so many celebration worthy successes along the way. Like publishing your first book. Publishing any subsequent book. Signing with an agent or publishing house. Or Indie Publishing your work.

I’ve published six books. Do I consider myself successful?

Yes and no. A book requires a LOT of work. To complete one and publish it is an amazing feat of work. I have done it six times. In that I am successful. Some people like my books. Some don’t. That’s normal. In that I am successful.

But when will I consider myself financially or commercially successful? I will consider myself financially successful when writing is my day job. When I don’t have to work a main job, or worry about money.

I am proud of the things I have acheived. Even if I never become a household name or comfortably make my living based off my art, I will feel that I have been successful on the most important levels. Money is important in our consumerist society but it’s not everything. I wanted to publish my writing and I did. I wanted to learn a second language and I am. I wanted to live in the country and I did. I am a person who succeeds when I put my mind to something.

The point I’m trying to make is success is subjective. Everyone sets their own markers. The important thing is not to be so busy chasing a moving marker that you never enjoy where you are in life, or the things you HAVE achieved. The only person you ultimately have to satisfy is yourself. The only person you have to impress, is yourself.

My other point is that financial success and fame are not the only forms of success, and I daresay not even the most important type of success. Success is achievement. Setting a goal or a task and following it through to completion. That may not be how the financial world views success, but its how I view it.

To be successful you need clear goals and determination. Success, in essense, is immaterial. But you need to be successful at the completion of your goals before you can hope to be successful financially, and still financial success can be hit and miss, driven by multiple factors. The market, the opportunities you come across and the ones you make, education, having financial stability enough to invest in yourself all affect your ability to be financially successful, and unfortunately in many places in the world so do prejudices against race, gender, “class” amd other factors. It would be stupid to think, especially after recent events of 2020, that these things don’t impact your ability to make money or achieve fame.

I’ve seen many people trying to sell road maps to success to Indie Authors. I’ve even tried some of them. Most of them seem to work off the principle that you gotta spend money to make money, or you have to give away fred books to hook a reader in so they will buy your other works. Not everyone has the money to spend thousands of dollars in advertising and marketing. Sometimes giving books away free hurts more than it helps.

In conclusion: there is no one way that “works” when it comes to financial success and what works for others may not work for you. Which is why I emphasise focusing on the non-financial success of writing. If you only focus on fame and fortune that may never come you are likely to become disilluisoned with your writing. I believe that you can overcome just about anything, and maybe that’s naive, or coming from a place of privilege, but one of my goals here on earth is to help empower people. Celebrating the little successes motivates you to strive for the next one. Success brings success.

Small successes make you believe in yourself. Belief in success is the most important thing, because what is going to motivate you to continue if you don’t believe you can achieve your dreams? No one else can make you feel successful. Only you can do that.

Indie Author Tips: Avoiding Burnout

Avoiding burnout. It’s something we all have to do, no matter what industry. There is such an overwhelming pressure to perform these days that you need to be constantly hustling and producing to be “successful”. Of course, this says a hell of a lot about our concepts of what “success” is, but that’s a topic for another time.

I get it. The feeling of needing to be constantly busy to make it. As an indie author I have no one to delegate tasks to. If I don’t do it or organise it, it doesn’t get done. If this was my full time gig I can understand the fear that drives people to hustle the whole time, depending on the pay check associated with the work they produce. I’ve also managed a trade business from home that was my family’s sole source of income. Trust me when I say I get it.

But avoiding burnout is essential because it can take months to get back to producing art when you’ve crashed and burned. Whether it has affected your physical or mental health, it can be hard to pick yourself up and dust yourself off, and get back to work. And that’s if you can do it. I have a degree in photography and I haven’t picked up a camera (except to do my book covers) since I graduated, because the last year of my degree burnt me out so bad. Artistically speaking, there’s nothing I can say with a camera right now.

As fellow author Wayne Davids put it, one way to avoid burn out is to have a “realistic schedule”. This is going to look different for everyone. Some people have full time jobs they have to factor in, or family that needs caring for. I’ve talked in previous articles about Ella Barnard’s Done in Three Months program, and why I found it unrealistic for me. I’m not going to go over it again here. But programs like this are designed to take advantage of things like Amazon’s internal algorithms, and to keep your name in front of reader’s eyes. It may be suitable for a full-time writer, or perhaps someone who has a partner to financially support them, but if you’re like me and have a full-time gig and health problems, they can be unrealistic. When you feel like you’re failing it can be the start of burn out.

A realistic schedule looks at all the time you have, all the tasks that need to be achieved, and includes rest time. I think it should also be flexible and include “flex time” for when life gets in the way. Your realistic schedule might not look like anyone else’s. That successful author you admire may be churning out books month after month. But sheer volume and speed of publication is not the only answer to “success”. Trying to game algorithms is a short-term solution to your “success” based goals because the algorithms (and therefore goal posts) shift over time. What worked last year, or even last month, may not work now, or in two weeks, or at some point in the future.

Scheduling is huge for me. I try to not over schedule myself any more. Last year my goal was to write a book a month. I crashed and burned. I also had the unexpected collapse of my marriage and the need to move from my home to build a new life somewhere else. I think the key to realistic scheduling is flexibility and not setting the bar too high. Know you can write 3000 words a day? Schedule 1000. You’ll have the flexibility to get ahead (and if you don’t make it to the computer on a given day you aren’t in a position not to catch up to your goals), and the endorphins released at achieving your goal will help drive you to continue on.

Our brains work on a hormonal “reward” system where our brain releases feel good chemicals when we accomplish something. It’s part of why video games are so addictive. I read somewhere we can “hack” our bodies to be more productive by setting smaller goals. In a writer’s case this not only releases the endorphins we need to avoid burnout but also sets us up to succeed by driving us to reach the next check point quickly.

Another way to avoid burn out is self-care. I know, I know, “self-care” is such a hype word at the moment but it’s true. I believe the beauty industry and the food industry have given us warped perceptions of what self-care actually is though. For me self-care is not a new anti-aging wrinkle cream or indulgent chocolates for dessert on cheat night. Self-care for me predominantly looks like self-improvement. Yoga classes. Therapeutic treatments to manage my pain levels. Foreign language classes. Marketing and business-related courses. Things that make my life better.

Sometimes it includes cutting people and things from your life that don’t help you get to where you want to go. Like binge watching Netflix every night instead of writing those 1000 words. For you it might look entirely different. We all have different needs, and therefore different self-care methods. I’m definitely not an expert on the subject. One of my friends said quiet time is essential to his self-care. Someone else said meditation. Perhaps it’s as simple as a twenty-minute break to have a cup of tea in your garden.

Avoiding burnout is essential but there’s no one answer on how to do it. Just as there is no one right way on how to be “successful” as a writer. Last week I wrote that the only right way to write a book is to continually put one foot in front of the other and get it done. Avoiding burn out is the same. Find something that lets you relax, whether it’s one day a week off, or a break every hour for a cup of tea. The important thing is to not get so caught up in the hustle that you do not stop to recharge.

Witchcraft and The Kingston Chronicles

I get asked a lot if I’m a witch, especially by people who’ve read The Kingston Chronicles. Today I want to talk a bit about real life witchcraft and the realism presented in The Kingston Chronicles.

The witches of The Kingston Chronicles can do some pretty awesome stuff. From conjuring orbs to astral projection, from scrying to telekinesis, these magically endowed humans can create some stunning physical displays of their powers.

I have never once been able to move something with my mind alone: or conjured a pretty orb of energy. Which is probably a good thing to be honest. If I had the power to move things with my mind there would be a number of motorists out there surprised to find themselves stuck at an intersection with four suddenly flat tires. Why four? Because you only carry one spare, and I can be over-dramatic.

Real life witchcraft may not be as showy as the things we read in books, or see on TV, but the practices and theory discussed in the book come from my own life experience and research. I infused as much real-life witchcraft into the story as I did fictional witchcraft.

So, what are some things real life witches might recognize in the story?

Dreams/nightmares as messages: I am a big believer in dreams (most of them) having meanings or being messages. Whether that’s just our subconscious working through our day or whether it comes from a higher power I don’t know. But my wacky dreams are just too crazy to be random. Just because I believe in dreams as messages doesn’t always mean I’m smart enough to figure out what the message is. But, I firmly believe that if you remember your dream it was probably a meaning. If it haunts you or you can’t get it out of your head: it was probably a message. Dreams as messages are highly symbolic, and the nature of those symbols varies depending on your own personal context. Witches listen to their dreams and have been known to prepare for future events based off their dreams.

Knowledge is everywhere: In The Kingston Chronicles Iris tells Anastasia to read widely, both fiction and non-fiction, and even books that may not be viewed as favourably as others. Why? Because not only is it good to understand other points of views, or arguments on a subject, but because hidden gems of knowledge can be found anywhere. Kind of like how you can watch the same Disney movie several times over your life and get different jokes as an adult as you did when you were a kid. Every book can teach you something: even if it’s teaching you that, that writer’s message, isn’t for you.

Daily Practice: A lot of witches have a daily practice the way Esther has her morning ritual of coffee and tarot. Not all witches do, every path is unique, but daily or weekly practices are part of many witch’s lives. Sometimes this is to grow their intuition or skills. Other times its to feel connected to something bigger than themselves. For some its divination. For others it might be daily motivational mantras or charging their coffee to bring them a good day.

Family Tradition: Not all witches come from witching families. But every family has its own traditions whether its cultural, historical, or just something special to the family. Dionne’s Summer Party is half subtle ritual celebration of the sabbat and part family tradition shared with friends. Similarly as stories are passed down through families, in a witching family so too are books of lore. In the series Anastasia receives several such books from her family. In some covens and families passing down the Books of Shadows (or Grimoire) is a sacred rite of passage.

Chanting: Chanting and spellwork features often in The Kingston Chronicles. I chose for the Kingston’s to use Greek as their chosen vehicle of speech. Language changes for every witch depending on family heritage and traditions, choices, and locale. Latin is often used in fictional witchcraft as well as actual witchcraft, but as the background of the Kingston family is Greek I thought using the Greek language fitting.

I hope you found this interesting. If you have further questions about the witchcraft of The Kingston Chronicles hit me up on the comment bar below. I’ll happily natter on about it and answer your questions.

Indie Author Tips: Pantsing Vs Plotting

On the battlefield of writers and so-called experts hurling grenades of advice into cyberspace, there are two generalized camps when it comes to how to plot your novel. These two schools of thought, as best as I can simplify them, are as follows. I’m not going to go into too much detail because there are heaps of articles about this kind of thing out there already. But if you have never written a book before these may help you get started.

In the first camp there are the “Plotters”. Writers and editors who advocate sitting down and painstakingly plotting out the entire course of your novel and characters until you know exactly how the story gets from point A to point B. The depth to which Plotters plot varies. Russell Nohelty I believe structures his books in 250-word scenes. Others have a broad chapter by chapter overview of the essential action. But essentially, they know what is going to happen in their story at any given moment. The second camp is the “Pantsers” who believe in sitting down and just writing.

The first thing I want to tell you is this: there is no wrong way to write your novel.

I don’t care what someone is trying to teach you, sell you, or give you. As long as each step you take, each thing you do, gets you one step closer to that story being finished: you’re doing it right. Just like there’s no single right way to paint a picture, there’s no one right way to write a book. That said, I recommend researching the different ways to plot, and trialling them in your own work, so you can find a way that best suits you.

So, what do you need to know about Plotting? Some writers dislike the rigidity of plotting. I struggle with it, especially when you need to change something in the story and the plot suddenly takes a 90-degree turn, something that happened to me when I wrote The Horn of Gabriel. A throw away character suddenly became a major plot point and a part of the supporting cast. Others need the structure to get anything done. If you write to a schedule (for example if you’re doing NaNoWriMo or following Ella Barnard’s Done In Three Months) you’ll probably find plotting everything out before you begin is beneficial. It can help eliminate writer’s block (although I don’t know anything that will inoculate against it 100%) because at no point in the story do you not know what’s coming next. There is a logical progression of what happens from point A to point B, and you simply have to add the action, dialogue, and description. It’s one of the ways successful writers (Indie or Trad) churn out book after book on a yearly basis.

Sounds pretty simple doesn’t it? But some people’s brains don’t work like that. They bounce from idea to idea, or just have a very vague idea of where they want to go. That’s where pantsing comes in. As a term I believe “pantsing” comes from the saying “flying by the seat of your pants”. In terms of writing a novel it means sitting down and writing whatever the hell comes out. Maybe you know your character starts their story by jogging down the street and meeting a Fallen Angel like Grace does in The Lady of Zion. When you pants you uncover the story in much the same way the reader does when they read it, although you have an idea of where the story is going. This way doesn’t work for me particularly because I find that when the inspiration disappears and writer’s block sets in, I just don’t know where to go next. It’s part of why it took me nine years to write my first book. Plotting helped me write my last book in two months.

Are you thinking, “Wait a minute! She said she isn’t a plotter and she isn’t a pantser. What the hell is she?” (Imagine a montage of horror movie monsters with someone saying “what is she?” Please.)

Well, I’m more of a Lamp Post Tarzan. Maybe you will be too. I picked this term up from an excellent article describing the different ways to plot a book, but do you think I could find it again to reference in this article? All my varied searches of “Lamp Post Tarzan” came up with were a lot of hits for Edgar Rice Burroughs and IMDB. ((Side note: If anyone comes across that article can you send me a link to it? It was fantastic))

But what does it mean? It means that you have a rough idea of how a character gets from A to B, with the major plot points between the two, but there is room for the story to grow organically between the check points.

Sometimes you can find benefits in using both approaches in conjunction like I do. Personally, I like to plot out a vague idea of my story and see what happens between the plot markers. There are a couple reasons for this. First, sometimes dialogue or scene will pop into my head and I have to write it down or I’ll lose it. This may mean that while I’m writing something in the beginning of the story, something that happens towards the end may require me to write it until I run out of steam. For example, in my first novel, The Kingston Chronicles, I knew that Anastasia needed to leave Tennesse and go to LA. I knew she would end up falling in love with Aidan, I knew who her stalker was and why, and I knew where the story would end. I didn’t know what each date would look like in great detail. I didn’t know what the magic classes would look like, or exactly how conversations would go. I just let it flow.

Another way you can combine the two to great effect (I’ve used this technique quite a bit for The Lady of Zion Series), is to have an idea of the story, pants the first draft, then using that, build a more structured plot for the second draft where you can layer in more detail. It also allows you to clean up sub-plots and invest more time in building the character relationships, knowing that the main action has already been taken care of.

Want to find out if you’re a pantser or a plotter? There’s a few ways to tell. Sometimes your personal life will indicate what approach might work for you. Are you a schedule everything down to the minute type person or do you just take the day as it comes? If you need a game plan you might just be a plotter. Another way to tell is to just pick an approach and see how it goes. Couldn’t stick to that chapter-by-chapter outline? You might just be a pantser. The only true way I’ve learnt to be even halfway successful in finishing writing a book is to just do things by trial and error. At the end of the day the only approach that really matters is the one that gets the work done.

New Year, New… something

I’m not gonna lie, I didn’t keep on top of things in the last half of 2020. I know I’m not the the only one and I’m trying not to feel guilty about it. Because sometimes, “shit happens”. 2020 sent major life changes in the latter half of the year, including a move to the city, a new day job, hospital visits for myself and three of my immediate family members, surgery for my beloved pupster, and more. Now that 2021 is here I’m reflecting on the year that was, and dreaming of the year that might be. 

In previous years I’ve posted about my New Year’s goals. I don’t do New Year’s resolutions. After the way 2020 kept blindsiding me, I’m not sure that setting tangible goals is necessarily the way to go this year. I’m certain that COVID lock downs and restrictions are far from over, and while I still have goals and dreams that I’d like to achieve, it seems like setting specific goals may be difficult if we have continued interruptions like last year.

In 2020 I had a goal of publishing five of The Lady of Zion novels as well as six novellas. I didn’t even finish writing all these stories due to life. I’m proud that I did still release three of the novels (it took 11 years to publish the first two The Kingston Chronicles books so I consider that an improvement). This year my tangible goal is to release novels four and five. If things go well, I’d like to release the novellas too. But my intangible goal is simply: to get further along in my writing journey than where I am right now. I’m not sure what that will look like yet. But I’m open to opportunities.

2020 offered me a lot of opportunities with building a new life for myself in the city. It also offered me some opportunities professionally. In 2020 I joined several co-writing projects. Unfortunately these were not the right fit for me and after several months I left all of them. I made some fantastic new writer friends through these opportunities though, and I will forever be grateful for those relationships.

2020 was a year where I focused on self care. By that I don’t mean indulging in massages and facials (although I did do that too). I invested in me. I made decisions to improve me. I worked on my mental health and education, while I took a break from writing. I let go of things that brought me pain and fear. I was emotionally drained and I took the time to recharge my batteries. I spent time learning new skills to take forward with me into 2021.

In 2021 I want to continue on the path of self-improvement I started in 2020. I have health and fitness goals, education goals, and professional goals both at my day job and in my writing. Every new year is a cross roads, as is every choice. In 2021 I’m trying to make the choices that best serve my goals, that get me closer to where I want to be, and that make me happy.

I’m looking forward to what this year will bring. How about you?

IAT: Indie Authoring is Hard

Indie Authoring is incredibly rewarding. It’s also incredibly hard. I’ve written about twenty of these articles now, hoping to help other authors realise their dreams (and avoid some of the mistakes I’ve made), but the one cold, hard, truth I can give you is: quality Indie Books are hard to produce.

A lot people (especially readers) seem to have the idea that “Indie” = “easier”. Traditional publishing can be hard to crack into. I am by no means an expert on Trad publishing, but in my experience it’s hard to find an agent, a publisher, etc. If you looked at the sheer volume of books being submitted per year versus the number of books actually printed, chances are you’re going to be waiting a long time for a break (if you ever get one).

Another reason people seem to be under the impression that “Indie” = “easy”, is because anyone can upload a manuscript and a cover image to a platform such as KDP (Kindle Direct Publishing) or Smashwords and voila! Published Indie Book. Without the “gatekeepers” of Traditional publishing (agents, editors, and publishing houses) there is a potential for books perceived to be of lesser quality. It’s another issue I’ve written about at length, and there are some Indie books out there that desperately needed a little more love and work before they were released into the world. That is not to say that all Indie Books are lesser quality than Traditionally published books, and there are a lot of authors like myself fighting to remove the stigma that was prevalent towards Indie books.

I’ve written in several of these articles about the pros and cons of the process of Indie Publishing such as having to do everything yourself or pay qualified individuals to outsource some of your tasks. I’ve written about these from a professional point of view (how hard it is when you have little to no income to produce your books, finding quality outside sources within a budget etc) and I’ve even mentioned the emotional toll and stress related to finding time to get all the work done (or how stressful it is when things go wrong, or get on top of you, trying to fit things in around paid gigs). What I haven’t mentioned is another side of how hard Indie Authoring is: the toll it takes on relationships.

There are only so many hours in a day and most authors (Indie or otherwise) have to consistently schedule in time to write if they want to make their dreams come true. That may mean turning down social invitations, taking “holidays” from your regular job to stay home and write, or otherwise “missing out” on things. This takes a toll not only on the writer but on the writer’s friends and family. Some writer’s are surrounded with people who emotionally support them, cheer them on, and are their biggest advocates. Not everyone is so lucky, and not everyone in your life will understand how important writing is to you.

It’s incredibly hard emotionally when you don’t get the support you need. Even well meaning friends or family can make unintentionally cutting remarks when they think they’re being helpful. I know so many people who’ve had comments made to them from relatives asking when they’re going to give up their unrealistic dreams. It can be hard to believe in yourself when it seems no one else does either.

There’s no easy/right way to deal with this kind of issue either. Every person is different so every situation is different. The best advice I can give you is to establish whether or not YOU think your dream is worth it. Are you willing to put in the hours? Are you willing to invest financially in yourself and your author business until you are successful? Success doesn’t happen over night. Success takes a lot of blood, sweat, and tears. It’s hard work and it can take a long time to pay off.

So if you’re looking to make your publishing journey they “easy” way through Indie Publishing, think again. If you do the “easy”, bare minimum, it’s unlikely you’ll see the success you want.